British-Mauritian songstress Lavaud makes a stunning comeback with her brand new single “Roll on Me” – out now via Saint & Citizen Music. The all-star ensemble features very special guests that have shaped the landscape of African music: Tiwa Savage, Patoranking, Reekado Banks and Kanis. “Roll on Me” is rooted in a simmering, effortlessly smooth groove that begins with an entrancing bass-guitar melody taking centre stage, instantly drawing listeners into its hypnotic embrace.
Tapping into the rhythms of Afro-dancehall, the dynamic collective of globally diverse artists team up for the feel-good single “Roll on Me” which also features superstar producers: Kel-P (who’s produced for Burna Boy, Wizkid, Rema) and Trakmatik.
The rich and warm nature of the production provides the perfect canvas for Lavaud to showcase her typically stunning vocals as she continues to assert herself and raise the bar within the UK R&B scene, whilst bringing together some of the biggest and best artists in the Afrobeats and Latin scenes for an infectious creation that skillfully spans continents with irresistible ease.
Lavaud speaks on the track, “I’m so excited to be working with such iconic and generational talent. I love how all our cultures blend to create something timeless, that’s the beauty of music.” On the collaboration, Tiwa Savage says, “When artists come together like this, something magical happens. This song is so special and I’m loving everybody’s energy.” And Reekado Banks adds, “We’re coming to give you a soundtrack of the season. Big love to everyone involved, this is one of those undeniable moments in music culture.”
The new track follows the London-based Lavaud’s previous debut EP ‘King Vaud’ and hit singles: “King Vaud” and “Oh My” which also featured Reekado Banks–a body of work that saw her mix her cultural context as a British-Mauritian empowered artist. She is inspired by the world of R&B and African music, all while maintaining a dedicated ethos to unfiltered, self expression. ‘King Vaud’ EP received widespread critical acclaim from Ebro and Dotty on Apple Music, MOBO Awards, GRM Daily, The Face, Essence, Mixtape Madness and BBC 1Xtra, while 2020’s “In This Room” channelled the isolation of lockdown for a stunning piece of Neo-R&B-tinged music that further showed her range and the depth of her messaging.
Hailing from Hackney, East London with roots in Mauritius, Lavaud began her musical journey guided by her father, who exposed her to various genres like Zouk and R&B. Lavaud cites the likes of Celine Dion, Mariah Carey, Aretha Franklin and Beyonce as inspirations for her sound. She received recognition from the MOBO Awards ‘Next Up’ for single ‘Pictures’ before scoring a US ‘Top 20’ urban radio hit with “Deep” and “In This Room” – an acoustic single that she wrote, produced and recorded from her bedroom during lockdown that amassed over 500K streams and was playlisted by YouTube Music, Apple Music and Tidal amongst others.
Since then, Lavaud solidified her status as an artist to watch with her debut EP ‘King Vaud’ which received critical acclaim, scoring over 3 million global streams across all platforms and supported by BBC Radio 1Xtra, Capital 1Xtra, Complex, New Wave Magazine, GRM Daily and Okay Africa amongst others. Online platform Demur described the record as “evidence of an artist brimming with creative allure and sensual energy”.